13 INSEAD cases emerge as The Case Centre best sellers in 2018

Middle East, Asia, Europe
05 February 2019

蜜桃视频INSEAD, the business school for the world, today announced that 13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education. 

Cases are named best sellers when they rank in the top 15 by number of copies sold in their category. This year marks an improvement over the previous year, when 11 INSEAD cases were named as best sellers by The Case Centre.

蜜桃视频Out of the 13 INSEAD cases recognised as best-selling cases in their respective categories in 2018, there were five in the Marketing category, three in Human Resource Management / Organisational Behaviour, two in Ethics and Social Responsibility and one each in Finance, Accounting and Control; Production and Operations Management; and Strategy and General Management.

These top-quality cases are used for global business education and taught in leading business schools around the world.

蜜桃视频INSEAD cases are consistently commended for providing robust insights. These cases often combine theory and practice across different countries and cultures and are recognised for their relevance and rigour to contemporary business practices.

INSEAD best-selling cases in 2018 include: 

INSEAD Cases Authors
Ethics and Social Responsibility 
Craig Smith; Mark Hunter
Craig Smith; Erin McCormick
 Finance, Accounting and Control 
Elizabeth Demers
Human Resource Management / Organisational Behaviour 
Erin Meyer
Roderick Swaab; William Maddux; Tanure Betania; Elin Williams
Noah Askin; Gianpiero Petriglieri; Joanna Lockard
Pierre Chandon; Pedro Pacheco Guimaraes
David Dubois; Katrina Bens
David Dubois; Joerg Niessing; Jean Wee; Inyoung Chae
Hellmut Schütte
Markus Christen; David Soberman; Gigi Cothier
Production and Operations Management
Michael Pich; Ludo Van der Heyden; Nicolas Harle
Strategy & General Management
W. Chan Kim; Renée Mauborgne; Ben Bensaou

These awards and recognition achieved highlight the high calibre of the school’s research output, underscore the thought leadership of its faculty and reaffirm the school’s commitment to research excellence and the case method.

蜜桃视频To find out more, visit  or view the school’s . 



About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Our 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in our MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education 蜜桃视频programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

Contacts for press

Chris Howells
Tel +65 6799 5490
Email: chris.howells@insead.edu

Aileen Huang
Tel +65 6799 5552
Email: aileen.huang@insead.edu

Ilan Goren
Tel: +33 6 78 04 25 77
Email: ilan.goren@insead.edu

Cheryl Ng
Tel +65 6799 5490
Email: cheryl.ng@insead.edu

Linda Furtado
Tel + 971 2 6515309
Email: linda.furtado@insead.edu

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